Privacy Policy

1. Cookie Categories

We use cookies and similar tracking technologies to enhance your experience on our website, analyze site traffic, and deliver personalized advertising. Cookies are divided into three mandatory categories, each with distinct purposes and consent requirements.

1.1 Essential Cookies

Purpose: Essential cookies enable core website functionality, security features, session management, and user authentication. These cookies are necessary for the site to operate properly and cannot be disabled without significantly impairing your ability to use our services.

Examples: session_id, csrf_token, cookie_consent_status, authentication_token

Consent Required: No. Essential cookies are activated automatically as they are strictly necessary for site functionality.

Retention Period: Session duration for temporary cookies; up to 12 months for preference storage cookies.

1.2 Analytics Cookies

Purpose: Analytics cookies collect anonymized data about how visitors interact with our website, including page views, time spent on pages, navigation paths, device information, and behavioral patterns. This data helps us measure site performance, understand user preferences, and improve the overall user experience.

Tools: Google Analytics 4

Examples: _ga, _ga_XXXXXXX, _gid, _gat

Consent Required: Yes. Analytics cookies are activated only after you explicitly accept them through our cookie consent banner.

Retention Period: Up to 14 months from the date of collection.

1.3 Marketing and Advertising Cookies

Purpose: Marketing cookies enable us to deliver personalized advertisements, measure campaign effectiveness, track conversion events, and build remarketing audiences. These cookies allow us to show relevant ads to users who have previously visited our website across various digital platforms including Google services and Meta platforms.

Consent Required: Yes. Marketing and advertising cookies are activated only after you explicitly accept them through our cookie consent banner or preferences panel.

Retention Period: Up to 540 days, which is the default retention period for Google Ads conversion tracking cookies.

2. Marketing Cookies — Mandatory Disclosures

The following statements provide complete transparency about how marketing and advertising cookies operate on our website and what data is collected and shared with third-party advertising partners.

2.1 Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. These cookies enable cross-site tracking that allows advertisers to display relevant advertisements as you browse other websites within their advertising networks.

2.2 Advertising Partners

We work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms. These partners use cookies, pixels, and other tracking technologies to collect data about your online behavior, which is then used to determine which advertisements are most likely to be relevant to you.

2.3 Remarketing Services

We use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our advertisements on other websites, mobile apps, or digital platforms you visit. Remarketing allows us to re-engage users who have shown interest in our services by displaying targeted ads that encourage return visits or conversion actions.

2.4 YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network. This means you may encounter DataVision Analytics advertisements while watching videos on YouTube, checking your Gmail inbox, or browsing websites that participate in Google's advertising network.

2.5 Tracking Technologies

We use the following tracking technologies on this website:

• Cookies (both first-party cookies set by DataVision Analytics and third-party cookies set by advertising partners)
• Tracking pixels (including Google Ads gtag.js and Meta Pixel)
• Device identifiers (such as browser fingerprints and IP addresses)
• Conversion event tags that record specific user actions on our website

2.6 Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, phone calls, or purchases. This measurement capability allows us to evaluate campaign effectiveness, optimize advertising spend, and allocate budget to the channels that generate the best return on investment. Conversion data may be shared with Google Ads and Meta to improve targeting algorithms and reporting accuracy.

2.7 Technologies in Use

The following advertising and analytics technologies are currently active on this website:

• Google Ads (gtag.js / Google Tag Manager)
• Google Analytics 4
• Google Remarketing Tag
• Meta Pixel (Facebook / Instagram advertising platform)

2.8 Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time through the following mechanisms:

• Google Ads Settings: https://adssettings.google.com
• Your Online Choices (EU): https://www.youronlinechoices.eu
• Network Advertising Initiative: https://optout.networkadvertising.org
• Digital Advertising Alliance: https://optout.aboutads.info

Please note that opting out of personalized advertising does not remove advertisements entirely. You will continue to see non-personalized advertisements that are not based on your browsing behavior or interests.

2.9 Cookie Preference Management

A clearly visible link labeled "Manage cookie preferences" is available in the footer of every page on this website. Clicking this link opens a preferences panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times, but you have full control over analytics and marketing cookies.

3. Consent Requirements

3.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner in the bottom-right corner of your screen. This banner provides three options:

• Accept All Cookies: Activates all cookie categories including essential, analytics, and marketing cookies.
• Reject Non-Essential: Activates only essential cookies; analytics and marketing cookies remain disabled.
• Manage Preferences: Opens a detailed preferences panel where you can selectively enable or disable analytics and marketing cookies.

The consent banner does not block page content and can be dismissed without making a selection. However, if you dismiss the banner without accepting, only essential cookies will be active. A direct link to this Privacy Policy is included in the consent banner text for your convenience.

3.2 Consent Statement

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. Your consent preferences are stored in your browser's local storage for a period of 12 months. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

3.3 EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Your consent is recorded with a timestamp and may be audited upon request to demonstrate compliance with regulatory requirements.

3.4 Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawing consent will disable analytics and marketing cookies immediately, but does not affect data processing that occurred while consent was valid. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery, performance measurement, and audience targeting. The recipients and data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly to understand how these companies handle information.

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you voluntarily provide. This typically includes your full name, email address, phone number, company name, and the message or inquiry you submit.

Legal Basis: Consent (GDPR Article 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Article 6.1.b).

Retention Period: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law or you request earlier deletion.

You may request deletion of your data at any time by contacting us at the email address provided at the end of this Privacy Policy. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment and acceptance of this policy.

6. Google Services and Advertising

This website uses the following Google services:

Google's advertising products are governed by their Advertising policies, which can be reviewed at https://policies.google.com/technologies/ads.

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The Meta Pixel may record the following information:

• Page views and time spent on the website
• Specific conversion events such as form submissions or purchases
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor do we target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy at https://www.facebook.com/privacy/policy for detailed information about how Meta handles your data.

To manage your advertising preferences on Meta platforms, visit https://www.facebook.com/adpreferences/.

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking techniques, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address provided in this Privacy Policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at the address provided below.

12. User Rights (GDPR Articles 15-22)

If you are located in the European Economic Area or the United Kingdom, you have the following rights regarding your personal data:

• Right of Access (Article 15): Request a copy of the personal data we hold about you.
• Right to Rectification (Article 16): Request correction of inaccurate or incomplete personal data.
• Right to Erasure (Article 17): Request deletion of your personal data under certain circumstances, also known as the "right to be forgotten."
• Right to Restriction (Article 18): Request that we limit how we process your personal data.
• Right to Data Portability (Article 20): Receive your personal data in a structured, machine-readable format and transmit it to another controller.
• Right to Object (Article 21): Object to processing based on legitimate interests or direct marketing purposes.
• Right to Withdraw Consent (Article 7.3): Revoke consent at any time without penalty, where processing is based on consent.

To exercise any of these rights, email us at [email protected]. We will respond to your request within 30 days. You also have the right to lodge a complaint with your local supervisory authority. EU users can find their data protection authority at https://edpb.europa.eu. UK users can contact the Information Commissioner's Office at https://ico.org.uk.

13. What Data We Collect

We collect the following categories of information when you visit or interact with our website:

• Full Name: Collected when you submit a contact form or inquiry.
• Email Address: Collected when you submit forms or subscribe to communications.
• Phone Number: Collected when you provide it through contact forms.
• Company Name: Collected when you identify your organization in forms.
• IP Address: Automatically collected through server logs and analytics tools.
• Browser Type and Version: Automatically collected for compatibility and analytics purposes.
• Device Type and Operating System: Automatically collected to optimize user experience.
• Cookies and Tracking Identifiers: Placed on your device for analytics and advertising as described above.
• Usage Data: Pages visited, time on site, click paths, referral sources.
• Form Submission Content: The message or inquiry text you provide in contact forms.
• Conversion Events: Actions such as form submissions, calls, or purchases tracked for advertising measurement.

14. Legal Basis for Processing (GDPR Article 6)

We process personal data based on the following legal grounds:

• Contact Form Data: Consent (Article 6.1.a) when you submit a form, and performance of a contract (Article 6.1.b) when we respond to your inquiry and establish a business relationship.
• Analytics Data: Consent (Article 6.1.a) obtained through the cookie consent banner.
• Marketing and Remarketing Data: Consent (Article 6.1.a) obtained through the cookie consent banner.
• Security and Fraud Prevention: Legitimate interest (Article 6.1.f) in protecting our website and users from malicious activity.

15. Retention Periods

We retain personal data for the following periods:

• Contact Form Submissions: 2 years from the date of submission.
• Analytics Data (Google Analytics 4): 14 months from collection.
• Marketing Cookies (Google Ads): Up to 540 days from the date the cookie is set.
• Email Communications: Duration of business relationship plus 1 year.
• Server Logs: 90 days for security monitoring and troubleshooting.
• Cookie Consent Records: 3 years to satisfy audit and regulatory requirements.

After these periods expire, data is securely deleted or anonymized unless we are required to retain it longer by law.

16. Data Security

We implement industry-standard security measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit using HTTPS/TLS protocols, access controls limiting data access to authorized personnel only, regular security audits and vulnerability assessments, secure storage of data on servers maintained by reputable cloud service providers, and audit trails for monitoring access to sensitive information. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will notify you by posting a prominent notice on our homepage for a minimum of 14 days before the changes take effect. The "Last Updated" date at the top of this policy will always reflect the most recent revision. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

18. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: